The time has come to choose sides.
Not between parties, not among candidates within each party’s nominating struggle. There’s still plenty of time for all of that.
No, the time has come to decide: either embrace the opportunity to enrich the democratic process through the use of new media, or continue to allow the old mainstream media to keep muddling along, inventing narratives and selling us whatever it is they think we want.
On the campaign trail in 2008 we have seen candidates staking their campaigns within the now-familiar poles of “change” or “experience.” This has led to a few absurdities to be sure, like Fred Thompson calling in the January 5 Republican debate for a “change” back to respecting the Constitution. Or, Mitt Romney extolling the rather tone-deaf proposition that he is an agent of change, just look at his record in “changing companies” as a management consultant. Hillary Clinton takes it another direction, citing experience on every major issue, in and out of the White House, and pointing to her most relevant experience perhaps, surviving fifteen years of GOP attacks. She does have a point there.
But the real choice on this “change” v. “experience” front has to do with the media. When Chris Matthews was in Philadelphia for the Democratic debate in October, he told a room full of college students that “the media doesn’t decide elections.” In fact, he yelled it, cutting off an undergraduate who had asked a benign question about the role of media in politics. He went on to shout at her, “name ONE TIME in history when the media decided an election! Name One!”
The mind reels. Nixon’s “5 o’clock shadow.” George Romney’s “brainwashing” gaffe of 1968. Michael Dukakis and his infamous tank ride. Trivial examples compared to the botched 2000 election, when major networks called the election while polls were still open. Or what about the “Dean Scream” of 2004? Journalists had seen the animated Dean deliver similar speeches throughout the campaign, but once he punctuated it with a “hooahh!” they decided that he was officially unhinged. John Kerry got the nomination and the rest is history.
Now we have Hillary Clinton’s “comeback” in New Hampshire. (Odd to frame a blown double-digit lead as a “comeback.) We have the instantly famous “misty-eyed” Hillary incident. We have Hillary “under attack” in the January 5 Democratic debate, an attack that we now learn showed Obama to be unsympathetic when he said Hillary was “likable enough.” We have post-New Hampshire pundits laughing long and hard on our public airwaves about having to “eat crow” (E.J. Dionne, David Brooks) and pointing pointy fingers at “the pollsters.” Those pesky pollsters with their bad polling! If only we had known that those polls might have been influenced by a thousand things, if we only, if only . . .
We have a mainstream media from ABC to the Weekly Standard feeding us narratives and counter-narratives so fast and thick that it would take a literary scholar to sort out all of the characters and plots. They do, though, have one thing in common: all of the characters and plots are media creations. Many of them happen while the cameras are rolling. Other narratives take shape in the mind of the pundit, get floated out there, and then snowball into a truth. Try the “Angry McCain” of 2000, for example, or Fred Thompson’s inevitability as GOP savior. That’s “experience” for you: the MSM knows how to tell stories, sell stories, then retell and resell in ways that keep voters on the edges of their seats.
That’s their job, right? Cynically, yes, and yes if you think media is just a business. If you happen to believe, however, that media has a role to report on actual events, fact-check, and not whip the electorate into a frenzy every 15 minutes, then no, emphatically no.
Here’s where “change” comes in. It’s time for political bloggers, aspiring Youtube “vlog directors” and alternative journalists to put together a unified movement for change. It’s time to step it up, ask some tough questions of our own, of the MSM, and of the candidates. It’s time to challenge the telling and selling and get down to the business of analyzing and comparing politicians. Yes we can talk about emotion and spectacle on the campaign trail, that’s part of it–but let’s also force some substance back into the telling. And, let’s undermine the selling.
Then maybe we can have the democracy we want again.